**Rimowa: Emelie De Vitis on Exhibition ‘Seit 1898’ and Latest Campaign ‘Never Still’**
**From the fashion and luxury industries to the world of film, travel, photography, and art, Rimowa has been entwined with the lives of many for over 120 years. The brand’s iconic suitcases have accompanied travelers on journeys near and far, becoming symbols of both wanderlust and craftsmanship.**
**To celebrate its rich heritage and enduring legacy, Rimowa has launched a new exhibition entitled ‘Seit 1898’ at the Museum Angewandte Kunst in Frankfurt, Germany. The exhibition, comprising a selection of over 200 vintage suitcases alongside historical documents and photographs, offers a comprehensive overview of the brand’s history and evolution.**
**Ahead of the exhibition’s opening, FashionNetwork.com spoke to Rimowa’s Chief Marketing Officer, Emelie De Vitis, about the significance of the exhibition, the brand’s latest campaign ‘Never Still,’ and the importance of staying true to one’s roots while embracing innovation.**
**FashionNetwork.com: How did the idea for the ‘Seit 1898’ exhibition come about?**
**Emelie De Vitis:** The ‘Seit 1898’ exhibition is a celebration of our heritage and craftsmanship, and a way to share the story of Rimowa with the public. The idea came about as we were looking for a way to commemorate our 120th anniversary, and we thought that an exhibition would be the perfect way to do it.
**FNW: What are some of the highlights of the exhibition?**
**EDV:** There are many highlights of the exhibition, but some of my favorites include the original suitcase that our founder, Paul Morszeck, made in 1898, as well as a number of rare and vintage suitcases that have been loaned to us by collectors from around the world.
**FNW: What do you hope visitors will take away from the exhibition?**
**EDV:** I hope that visitors will come away with a greater appreciation for the history and craftsmanship of Rimowa. I also hope that they will be inspired by the stories of the travelers who have used our suitcases over the years.
**FNW: In addition to the exhibition, Rimowa has also launched a new campaign called ‘Never Still.’ What is the concept behind this campaign?**
**EDV:** The ‘Never Still’ campaign is a celebration of the spirit of travel and exploration. It features a series of short films that follow different travelers as they journey to different parts of the world with their Rimowa suitcases.
**FNW: What do you think makes Rimowa suitcases so special?**
**EDV:** I think there are a few things that make Rimowa suitcases special. First, they are made from high-quality materials and are built to last. Second, they are designed to be both functional and stylish. And third, they have a unique heritage and story that resonates with travelers.
**FNW: How do you see Rimowa evolving in the future?**
**EDV:** We are always looking for new ways to innovate and improve our products. We are also committed to sustainability, and we are working to reduce our environmental impact.
**FNW: What advice would you give to young people who are interested in working in the fashion industry?**
**EDV:** My advice to young people who are interested in working in the fashion industry is to be passionate about what you do, work hard, and never give up on your dreams.
**The ‘Seit 1898’ exhibition is open until March 19, 2023, at the Museum Angewandte Kunst in Frankfurt, Germany. The ‘Never Still’ campaign is now live on Rimowa’s website and social media channels.**.
